10 simple techniques to create a website that sells

How to boost your online sales

Would you like your website to win more sales? Here are 10 easy tips to make your website work harder. They are tried, tested and best of all – FREE! At Cyprus Copywriter we use them all the time to get results for our clients.

Most are surprisingly simple, but very few businesses use them to their advantage. Are you?

1. Use ‘you’ more than ‘we’. Speak directly to your customers by using the word ‘you’. If you use the word ‘we’ too much they will switch off and go elsewhere. Talk about your customers, not yourself.

2.Stay focussed. Don’t overload your page with different topics. Create separate pages for different products, otherwise search engines won’t know what the page is about and people won’t find what they want.

3.Stress benefits, not features. Very few people care how your product is put together. What they do want to know is whether it will make their life better. If it’s faster, applies better, will create more professional results – say so.

4. Avoid professional jargon. Don’t talk about ‘heating solutions’ if your customers are searching for ‘boilers’ or ‘radiators’. They won’t be able to find you on Google.

5.Use relevant words in the right places. Ask your website company if there are relevant keywords in page titles, heading tags and in a piece of code called ‘meta description’. If there aren’t, look for a new website company immediately. We can advise you.

6. Simple words are best. And the very best highlight the benefit to your customers: ‘quick’, ‘easy’, simple’, ‘free’, ‘guarantee’, ‘first’.

7. Keep to the point. Don’t waffle – plan what you want to say and stick to it. Keep it short and precise so that you keep your readers attention.

8.Break up your text. Use short paragraphs, headings, lists, quotes, and boxes to add variety. If you do, more people will read to the end.

9.Do your research. Find out the words people use when searching for your products or services. They are often different to the ones you think they use. Use the free online tools such as Google’s keyword tool.

10.Ask for the sale. So many people forget to do this! If you want people to buy from you, call you or download a report, you have to ask them. Use phrases like ‘order now’, ‘call today for a free quote’ or ‘download your free report now’.

WANT TO LEARN MORE?

Using just a few of these techniques will make a big improvement to the number of sales your website will generate.

This is only the tip of the iceberg though – there are many more proven techniques that we use daily to help companies get ahead and stay ahead of their competitors.

They can work for you too. Call us on 99091948 or email john@cypruscopywriter.com to find out how.